Deploy Environmental Products Globally Raise Market Visibility through New-car Fitments Strengthening Yokohama�fs Russian Presence Expanding Production Capacity Strengthening Local Operations in a Global Context

Our growth strategy in tiresincludes measuresfor integrating our operations locallyin principal markets. We are devolving a growing range of marketing responsibilityto our regional operations. That will help us adapt our products more closelyto local needs and circumstances. And it will help us optimize our marketing channels and methodsin each region. We are also working to optimize our supply strategy. That could include outsourcing productionof some productsto help us respond more promptly and flexiblyto trends in demand. In addition,we are implementing systematic training for new employees at overseas companies. We will bring a growing number of employees to Japan for training. And we will also work in other waysto cultivate global human resources.