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| A showcase of our growth strategyin tiresis the DNA series.
We launched that serieseleven years agoas a product linethat combines superior handlingwith environmental sensitivity.
The DNA series was a Japanese pioneerin tire productsfor promoting environmental quality.
And we have promoted the DNA tires aggressively. In Phase Two of Grand Design One Hundred,we will launch our flagship environmental tire,the dB Super E-Spec,in North America and Europe. We are counting on the environmental appealof the dB Super E-Spec to raise our profile in those markets. That product is a benchmark for excellencein combining fuel economy with safety and comfort. Another environmental virtue of the dB Super E-Specis that we use non-petroleum materialsfor eighty percent of the tire, by weight. Yet another environmental feature of the tireis an advanced inner liner,which I will discuss later. |
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