THE YOKOHAMA RUBBER CO.,LTD. : News Release


News Release
 
gd100

Grand Design 100 Medium-Term Management Plan: Summary

Tackling Bold Goals

Our Grand Design 100 Medium-Term Management Plan covers a 12-year span that extends to our corporate centennial in 2017— (fiscal year to March 31, 2018). The chief quantitative targets in Grand Design 100 are to achieve net sales of ¥1 trillion and operating income of ¥100 billion—10% of net sales.

We have articulated a corporate vision in Grand Design 100 that calls for evoking a distinctive global identity in building corporate value and in building a strong market presence. Our basic policy for fulfilling that vision centers on delivering the best products at competitive prices and on time, on asserting world-class strengths in technologies for protecting the environment, and on fostering a customer-oriented corporate culture that honors rigorous standards of corporate ethics.

Grand Design 100 comprises four three-year segments, and we establish targets for each segment as benchmarks of our progress. Phase I of Grand Design 100 covered the three years to March 31, 2009, and Phase II, which got under way on April 1, 2009, covers the three years to March 31, 2012.


Summary of the New Management Plan

 
Vision
Evoke a distinctive global identity in building corporate value and in building a strong market presence
Long-Term Financial Targets (year to March 31, 2018)
Net sales: ¥1 trillion
Operating income: ¥100 billion
Operating return on sales: 10%
Basic Policy for Fulfilling Vision
  • Deliver the best products at competitive prices and on time.
  • Assert world-class strengths in technologies for protecting the environment.
  • Foster a customer-oriented corporate culture that honors rigorous standards of corporate ethics.
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