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| Why the "Forever Forest"? In the new medium-range management plan “Grand Design 100 (GD100)”, which began in April 2006, the Yokohama Rubber Group includes as one of its basic policies the manifestation of “world-class strengths in technologies for protecting the environment” and has been engaged in various environmental preservation activities. We also sought, however, to be even more proactive, to go beyond the basic efforts to minimize waste and save energy – to do something that would make the presence of the plant a benefit in preserving the environment – and the work of biologist Dr. Akira Miyawaki on “creation of native forests” came to our attention. If forests are created around factories and similar facilities, they will not only absorb carbon dioxide from the atmosphere, but create safe, pleasant environments for recreation and, for example, can play disaster-preventive roles at times of earthquakes, fires, etc. The “YOKOHAMA Forever Forest” is a proactive environmental preservation measure based on “GD100.” |
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Individual Forest-Creation Efforts Impart Environment Consciousness into Our DNA The “YOKOHAMA Forever Forest” project will be carried out under the close guidance of Dr. Miyawaki, but the employees of the Yokohama Rubber Group will take the initiative in actual work. Creation of a forest requires many steps over an extended period: gathering seeds (e.g., acorns) from the main trees, growing seedlings in pots, preparing locations for planting, filling with desired soil earth, gathering straw, preparing stakes, planting and caring for the young trees. For example, at the Hiratsuka Factory, we are going to plant three to five seedlings of broadleaved evergreens per one square meter by mixed and densely planting method. They include shii (castanopsis), tabu (persea) and kashi (cyclobalanopsis), all of which have deep taproots and are strong against earthquakes, typhoons and fires. The factory has been preparing for the planting since before summer. It usually takes two to three years to raise seedlings from acorns. Other facilities, too, have begun gathering seeds, and at some, growing of seedlings in pots has begun. We are confident that the meaning behind theses efforts – hands-on, personal efforts – the need to coexist harmoniously with the environment, is seeping into the DNA of all employees of the Yokohama Rubber Group. |
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Together with the People of the Community We will carry out the “YOKOHAMA Forever Forest” project with the cooperation of local residents. The forests will, of course, absorb carbon dioxide for the benefit of everyone, but are even more closely linked to lives of local people, for their effectiveness in minimizing noise, offering places for recreation, relaxation and environmental education, and in contributing to disaster prevention. We will thus seek the understanding and cooperation of local community in each case. In the same manner as at the Hiratsuka Factory, at every location we will invite area residents to attend the tree planting ceremonies and be part of the tree-planting efforts. By 2017, which will mark the 100th anniversary of Yokohama Rubber, we will have developed forests around all of our major plants, and look forward to appropriated festivities at that time, together with our neighbors in the community. |
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