THE YOKOHAMA RUBBER CO.,LTD. : Environmental and Social Activities


Environmental and Social Activities
Tree-planting ceremony at Hiratsuka
YOKOHAMA Forever Forest Project
“YOKOHAMA Forever Forest” Project
“YOKOHAMA Forever Forest” Project

Ten Years of Forest Creation
The “YOKOHAMA Forever Forest” Project will create forests over the coming ten years at seven plants in Japan and eleven overseas plants of the Yokohama Rubber Group. Starting with a planting ceremony at the Hiratsuka Factory in November 2007, domestic facilities will conduct tree-plantings each year from 2008 through 2010. Investigations will be commenced at the eleven overseas plants in 2008, and planting schedules will be determined individually.

Why the "Forever Forest"?
In the new medium-range management plan “Grand Design 100 (GD100)”, which began in April 2006, the Yokohama Rubber Group includes as one of its basic policies the manifestation of “world-class strengths in technologies for protecting the environment” and has been engaged in various environmental preservation activities. We also sought, however, to be even more proactive, to go beyond the basic efforts to minimize waste and save energy – to do something that would make the presence of the plant a benefit in preserving the environment – and the work of biologist Dr. Akira Miyawaki on “creation of native forests” came to our attention. If forests are created around factories and similar facilities, they will not only absorb carbon dioxide from the atmosphere, but create safe, pleasant environments for recreation and, for example, can play disaster-preventive roles at times of earthquakes, fires, etc. The “YOKOHAMA Forever Forest” is a proactive environmental preservation measure based on “GD100.”

Dr. Miyawaki and Forest Creation
Dr. Miyawaki advocates the creation of “native forests” matched to indigenous soil and climate in the specific area. In his view, natural forests, as once existed everywhere, were lost in the development of paddy and dry farming, roads and cities, the planting of unnatural species such as cedar and Japanese cypress for commercial purposes, and the creation of woodlands called satoyama near populated areas. Typical natural forests, still seen all across the country, are found around temples and shrines and are called chinju-no-mori. Chinju-no-mori consist primarily of trees indigenous to the specific area, which Dr. Miyawaki calls “potential natural vegetation” – diversified forms of life, ranging from tall and smaller trees, shrubs and grassland to molds, bacteria and ticks in the soil. He argues that healthy, vital forests, where diversified biosystems compete, are necessary – must be restored – if the overall environment is to be preserved.

Dr. Miyawaki giving a presentation at the Hiratsuka Factory ahead of the project’s launched on July 26.
Dr. Miyawaki giving a presentation at the Hiratsuka Factory ahead of the project's launched on July 26.

Individual Forest-Creation Efforts Impart Environment Consciousness into Our DNA
The “YOKOHAMA Forever Forest” project will be carried out under the close guidance of Dr. Miyawaki, but the employees of the Yokohama Rubber Group will take the initiative in actual work. Creation of a forest requires many steps over an extended period: gathering seeds (e.g., acorns) from the main trees, growing seedlings in pots, preparing locations for planting, filling with desired soil earth, gathering straw, preparing stakes, planting and caring for the young trees. For example, at the Hiratsuka Factory, we are going to plant three to five seedlings of broadleaved evergreens per one square meter by mixed and densely planting method. They include shii (castanopsis), tabu (persea) and kashi (cyclobalanopsis), all of which have deep taproots and are strong against earthquakes, typhoons and fires. The factory has been preparing for the planting since before summer. It usually takes two to three years to raise seedlings from acorns. Other facilities, too, have begun gathering seeds, and at some, growing of seedlings in pots has begun. We are confident that the meaning behind theses efforts – hands-on, personal efforts – the need to coexist harmoniously with the environment, is seeping into the DNA of all employees of the Yokohama Rubber Group.

Together with the People of the Community
We will carry out the “YOKOHAMA Forever Forest” project with the cooperation of local residents. The forests will, of course, absorb carbon dioxide for the benefit of everyone, but are even more closely linked to lives of local people, for their effectiveness in minimizing noise, offering places for recreation, relaxation and environmental education, and in contributing to disaster prevention. We will thus seek the understanding and cooperation of local community in each case. In the same manner as at the Hiratsuka Factory, at every location we will invite area residents to attend the tree planting ceremonies and be part of the tree-planting efforts. By 2017, which will mark the 100th anniversary of Yokohama Rubber, we will have developed forests around all of our major plants, and look forward to appropriated festivities at that time, together with our neighbors in the community.

Profile of Dr. Akira Miyawaki
Born in 1928 in Okayama Prefecture in Japan. Graduated from the Department of Biology, Faculty of Science, HiroshimaUniversity. Served as a visiting researcher at the Federal Institute for Vegetation Mapping in West Germany, and as a professor at Yokohama National University; is currently a professor emeritus at the university and director of the Japanese Center for International Studies in Ecology. He is a specialist in plant ecology. Adopting his concept on creation of native forests, many companies and organizations, including Nippon Steel Corporation, Tokyo Electric Power Co., Inc., Kansai Electric Power Co., Inc., Honda Motor Co., Ltd., and AEON Co., Ltd., are creating forests based on “potential natural vegetation” (restoring and introducing types of vegetation most suitable for the specific area). In 2006, he became the first Japanese researcher to win the Blue Planet Prize, the environmental-studies equivalent to the Nobel Prize. Among his books are “Plants and Human” (NHK Books); “The Last Day for Man” (Chikuma Shobo); “Testimony by Green Plants” (Tokyo Shoseki); “Prescription for Restoration of Green Environments” (Asahi Shinbun-sha); and “Chinju-no-mori (Native Forests of Native Trees)” (Shincho-sha).
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